The story of House of Avida
Bettina Pagh is a Danish designer and founder of House of Avida Copenhagen with a degree from the Danish design school, Margrethe-School also know as Scandinavian Academy of Fashion Design https://safd.dk/, http://margrethe-skolen.dk/historie.html and a degree from The Design and Technical Tailoring Academy of Copenhagen also called Copenhagen´s academy of pattern and construction/ Copenhagen Tilskærer Academy www.k-ta.dk., since 1986.
The Margrethe School was founded by Margrethe Glad in 1931 and is named after the school’s patroness, Princess Margrethe, of Bourbon-Parma.
The Margrethe School is located in the heart of Copenhagen and for over 90 years it has educated a large number of the leading clothing designers, stylists and business people in the Danish and foreign fashion world and is today internationally known and respected for, as formulated by Createur Erik Mortensen: “not simply to have explained and learned about fashion, but also insisted on inspiring the students to find the core of all forms of creation, fashion and aesthetics.
Her Royal Highness Princess Benedikte is the school’s patron and the school has set up a fund from which the Benedikte Prize is awarded. The Margrethe School has had the pleasure and honor of educating Her Royal Highness, who has since maintained her attachment to the place.
Margrethe School’s graduates have achieved great recognition and success both nationally and internationally.
The Technical tailoring of Copenhagen/ Copenhagen´s Tilskærer academy was founded in 1904 by N. N. Moesgaard who also developed the system that remains the foundation of all teaching. Tailoring is not the only craft that turns the sketchbook’s elegant lines into a finished collection. Tailoring is also the basis if you want to work with haute couture, ready-to-wear or sew historical costumes. Teaching is effective and individual and aims to bring out the best in every student. No matter what the goal. Wherever you encounter cutting as a craft, you will meet professionals who have attended Copenhagen´s Tilskærer Academy or Margrethe-Skolen or both of them. Copenhagen’s Tilskærer Academy is Europe’s oldest specialized school in tailoring and pattern construction.
For many years Bettina designed original custom made Haute Couture to private customers using her own name, with the brand Bettina Pagh Creation. The wish to expand and create affordable, yet exclusive fashion couture brought House of Avida to life.
“I wanted to create high-quality, exclusive designs with a timeless touch.” says Bettina Pagh. “The designs are avant-garde yet timeless and classic, with a strung of 80s and 90s rock’n roll, one of my favorite time periods, full of life and passion. Separate A from Avida and you get Vida, which means life. Separate the last ‘a’ and spell Avida backwards again, and you get Diva. I was called a Diva as a loving nickname …. but we all got a little bit of a Diva inside … don’t we? This is a Diva´s house of life. “ explains Bettina Pagh.
High-quality and timeless designs that lasts for years
House of Avida provides you with designs for a sustainable wardrobe, that lasts for years. The collection can be styled and mixed in many ways and everything fits together. All fabrics and materials are selected to ensure the highest quality, that lasts year after year. And take a look at the unique details each item carry. It is a world of adventure and details.
House of Avida requires high standards of collaborators, manufactures and suppliers, that ensures good and decent working conditions.
I am very touched in my heart for all the love I have received from many people who wanted to be part of a good cause in this whole process of publishing my collection …. from my heart …… Thank you ….
See interview with Bettina Pagh: