The story of House of Avida
Bettina Pagh is a Danish designer and founder of House of Avida Copenhagen with a degree from the Danish design school, Margrethe-School and Copenhagen´s academy of pattern and construction since 1986. For many years Bettina designed original custom made Haute Couture to private customers using her own name, with the brand Bettina Pagh Creation. The wish to expand and create affordable, yet exclusive fashion couture brought House of Avida to life.
“I wanted to create high-quality, exclusive designs with a timeless touch.” says Bettina Pagh. “The designs are avant-garde yet timeless and classic, with a strung of 80s and 90s rock’n roll, one of my favorite time periods, full of life and passion. Separate A from Avida and you get Vida, which means life. Separate the last ‘a’ and spell Avida backwards again, and you get Diva. I was called a Diva as a loving nickname …. but we all got a little bit of a Diva inside … don’t we? This is a Diva´s house of life. “ explains Bettina Pagh.
High-quality and timeless designs that lasts for years
House of Avida provides you with designs for a sustainable wardrobe, that lasts for years. The collection can be styled and mixed in many ways and everything fits together. All fabrics and materials are selected to ensure the highest quality, that lasts year after year. And take a look at the unique details each item carry. It is a world of adventure and details.
House of Avida requires high standards of collaborators, manufactures and suppliers, that ensures good and decent working conditions.
I am very touched in my heart for all the love I have received from many people who wanted to be part of a good cause in this whole process of publishing my collection …. from my heart …… Thank you ….
See interview with Bettina Pagh: